Just as the market place is extremely diverse, we absolutely appreciate that client side, there’s a vast range of digital knowledge and that we need to do more than offer a ‘one size fits all’ approach. Our methodology is based on established core practices, but we understand every project is different and we pride ourselves on being able to help clients achieve great results, whatever the situation.
We often work with clients who are relatively new to the area, having been handed responsibility for the digital channel in addition to their other marketing duties. Conversely, we have clients who have been working on campaigns for a number of years, and for whom the challenge is not in understanding what they want, but actually how they can achieve it and extract the maximum value from their partners. So whether you’re unsure about the differences between an AKQA, .asp or an API, or you’re a seasoned digital old hand, our services can be tailored to suit your needs.
Initial Assessments
To go through any change of agency relationship is a time consuming and potentially expensive undertaking. Our first priority will always be to see if your existing relationships can be repaired or improved. However, we appreciate that sometimes it’s time for a fresh view, and in these cases it’s often the first stages that play a vital role in shaping the success of the entire process.
Agency Development
Agencies need to develop as much as any business in this market. In an industry that’s so focussed on helping other businesses grow, internal plans can often take a back seat which can create major headaches at a later date. Given where we sit within the client/agency relationship and the partnership we have with specialist consultancy Agency People, we are able to offer a range of services that help develop agencies both culturally and commercially in the digital market. These range from ‘top level’ strategic sessions to full client evaluation and structure development plans.
For more information contact us.
The Pitch Process
Any pitch, no matter how well run, will take up a great deal of time and effort. We have developed the processes and documentation so that you don’t need to, and to ensure that where your valuable time is required, it’s utilised to its maximum.
Obviously many clients have internal procedures in place and where this is the case we’ll work closely with the teams to ensure all stakeholder requirements are met.
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