Initial Assessments.

To go through any change of agency relationship is a time consuming and potentially expensive undertaking. Our first priority will always be to see if your existing relationships can be repaired or improved. However, we appreciate that sometimes it’s time for a fresh view, and in these cases it’s often the first stages that play a vital role in shaping the success of the entire process.

Key areas DASi can offer assistance in are:

  • Defining the issues you face and what success will look like.
  • Identifying the selection process- is a traditional pitch the best option?
  • Developing your Statement of Work (SOW) - Every agency has its strengths and weaknesses and knowing exactly what you will be expecting in the short, medium and long term will play a key role when identifying potential suitors.
  • Writing the pitch brief - ensuring you ask questions that focus on your key issues, and not just strong creative. Too many pitches are won on the quality of the creative and a slick presentation, and not the key issues that relate to the client’s needs. By asking the right questions in your brief you can ensure your decisions are based on truly relevant insight.
  • Managing your press relations through the pitch process

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